Last Updated: June 13, 2023
1. Introduction
Madhappy, Inc. (“Madhappy” or “we” or “us”) respects your privacy. This Privacy Policy applies to personal information we collect on madhappy.com (the “Site”), in our stores, and through other channels, as described below (collectively, the “Services”). This policy explains how we collect and use this information and with whom we share it. We ask that you please read this Privacy Policy before using the Services. It describes what information we gather from you and others who visit or use the Services, how we use that information, and what we do to protect it. When you access or use the Services, certain information, including your Personal Information, may be collected, transferred, processed, stored, and in certain circumstances, disclosed as described in this Privacy Policy. We may update this Privacy Policy from time to time without prior notice to you. If we make changes, we will notify you by revising the date at the top of the policy.
2. Information We Collect
We collect data to provide the products and services you request on the Services, ease your navigation using the Services, communicate with you, and improve your experience using the Services. Some of the information provided by you directly to us, such as when you create an account. Some of the information is collected through your interactions with the Services or third party websites and applications. We collect such data using technologies such as Cookies and other tracking technologies, error reports, and usage data collected when you interact with our Services.
We collect personal information from you when you: purchase products or services from us, whether online or in one of our stores; register for and use an account on the Site; participate in a promotion or survey; contact us for customer service; apply for a job; or otherwise use the Site or provide information to us.
2.1 Information We Collect From You
Information we may collect may include:
Information Automatically Collected
Information from Other Sources
We may also obtain information about you from other sources. For example, we may collect information from the U.S. Postal Service’s national change of address database to verify and update mailing addresses, or information about you from credit reporting agencies, former employers, and references when you apply for a job with us.
Personal Information does not include:
We may also collect Personal Information from third parties, such as Social Media, Payment Processors, product vendors, and other partners. Our collection of this information allows us to provide you with our products and services, establish, maintain and support your user account on the Services, and communicate with you in accordance with our Terms of Service.
2.2 Cookies
We automatically derive and collect certain data based on your interactions with us on the Services using cookies and similar technologies (collectively, “Cookies”). Our collection of data through Cookies includes information about your browser and Serivces usage patterns, which may include your IP address, browser type, browser language, rferring/exit pages and URLs, pages viewed, links clicked, whether you opened an email, and information about the device you use to access the Services. Our collection of this information allows us to improve your user experience in various ways, such as to persnoalize our display of the Services to you, to “remember” whether or not you are signed in, and to provide better technical support to you.
If you restrict, disable, or block any or all Cookies from your web browser or mobile or other device, the Services may not operate properly, and you may not have access to certain services or parts of the Services. We shall not be liable for any interruption in, or inability to use, the Services or our services or degraded functioning thereof , where such are caused by your settings and choices regarding Cookies.
2.3 Pixels (aka web beacons/web bugs/java script)
We may use Pixels to automatically record certain technical information about your interactions with us when you visit the Services or otherwise engage with us, to help deliver Cookies on our Services, or count users who have visited the Services or used our Services. We may also include web beacons in our promotional e-mail messages or newsletters to determine whether you open or act on them for statistical purposes. “Pixels” are tiny graphics with unique identifiers used to track certain online actions, movements, and related information of Service users. Unlike Cookies, which are stored on a user’s computer hard drive, Pixels are embedded invisibly on web pages or in HTML-based emails. The data we receive through Pixels allows us to effectively promote the Services tovarious populations of users, and to optimize external advertisements about the Services that appear on third-party websites.
2.4 Third Party Analytics and Advertising
In our effort to improve and customize our content, and to provide you with advertising and offers that may be of interest to you, we engage third party service providers that use tools, such as cookies and web beacons, to collect information about your visits to this website and other sites, and your interaction with our email communications. This information may be used to, amont other things, analyze data, understand our visitors’ web activity, develop promotional and advertising activities and serve targeted content and advertisements to you on this and other sites. We also use Google Analytics, Facebook Pixel, and other third party analytics providers (“Analytics Providers”) to collect information about Services usage and the users of the Services.
Google’s Privacy Policy is availalbe at https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on is available at https://tools.google.com/dlpage/gaoptout.
Facebook’s Privacy Policy and information regarding opt-out settings is availalbe at https://www.facebook.com/about/privacy/previous.
3. How We Use Your Information
We may use or disclose the Personal Information identified above for one or more of the following business purposes (“Business Purpose”):
4. Summary Table of Data Practices
The following table summarizes our personal information collection, use, and sharing practices in the preceding 12 months.
Category of Personal Information
1. Identifiers such as your real name, alias, email address, billing and shipping address, account name, account password, and phone number.
2. Demographic information, such as your date of birth and gender.
3. Commercial information, such as details on the items purchased/returned and product preferences.
4. Employment and education information, such as your education and employment history when you submit your job application with us.
5. Payment information, such as credit card or other payment or billing information in connection with your use or purchase of our goods and services
6. Audio, video, sensory, and other electronic data such as CCTV footage, and photographs.
7. Identifiers such as Internet Protocol address associated with browser cookies, web beacons, and similar tracking technologies.
8. Internet or other electronic network activity information, such as information about your browser type and language, operating system, pages accessed on our Site, links clicked, referring/exit pages and URLs, other browser history, platform type, number of clicks, landing pages, the date and time of your visits, and time spent on the Site.
9. Geological data such as percise geographic location information about a particular individual or device.
4.1 CCPA Privacy Rights
Starting January 1, 2020, consumers residing in California are afforded additional rights with respect to their personal information under the California Consumer Privacy Act (“CCPA”) (California Civil Code Section 1798.100 et seq.) If you are a California consumer, you have the following righs under the CCPA:
4.1.1 Right to Delete your Personal Information
If you would like to exercise your right to delete your personal information, please e-mail us at Hello@Madhappy.com with the subject line, “Delete my Data”. In the body of the e-mail, please utilize the following template;
I am submitting this request on behalf of: [Myself] [My Household]
Select the right you wish to exercise: [Request to Access] [Request to Delete] [Request to Know]
First Name:
Last Name:
Email:
Phone Number:
Additional Information:
When exercising your right to delete, please note that we may retain certain information as required by law or as permitted by law for our legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
4.1.2 Verification
Before responding to your request, we must verify your identity or authority to make the request and confirm that the Personal Information requested relates to you. We will verify your identify by matching two or three data points that you provide with data points that we maintain and have determined to be reliable for the purposes of verification (e.g. email, phone number, billing or shipping address).
You may use an authorized agent registered with the California Secretary of State that you authorized to act on your behalf, to make CCPA requests on your behalf. We may require proof that you have provided the agent with written permission to submit a request on your behlaf and to verify their identity, or to demonstrate that they have power of attorney.
5. Change Your Preferences
To stop receiving promotional communications from us, you may: follow unsubscribe instructions contained in the footer in each promotional email; log into your account on the Site and change your preferences; or send your request, along with your name, email, and postal address, to Hello@Madhappy.com; reply STOP to any SMS marketing communications. We will process your request within a reasonable time framme, but you may, in the interim, receive previously scheduled communications from us. We may also continue to send you non-promotional emails, such as messages about your account or purchases.
If you have previously opted in allowing for cookie collection on our Site, you may follow this link to change your cookie preferences.
6. Safety and Information Security Measures
We use certain physical, managerial, and technical safeguards designed to preserve the security of your information that we maintain in connection with your use of the Services. For example, we encrypt all data with secure sockets layer (SSL) or similar technologies when we transmit your data. This, however, does not guarantee that your information may not be accessed, disclosed, altered, or destroyed by any breach of our physical, technical or managerial safeguards. You should take steps to protect against unauthorized access to your password, phone, computer, and other devices by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized password activity. In the event that any of your Personal Information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and will notify you, as appropriate, in accordance with pertinent laws and regulations.
6.1 Storage
We or our third party hosting providers store Personal Information in operating environments that are safeguarded against public or unauthorized access and protected from internal access with physical and technical security measures. While these measures are helpful to safeguard your Personal Information after we receive it, no transmission of data over the internet is 100% secure.
7. Third Party Sites and Stores
Our website may, from time to time, contain links to other sites operated by companies that are not affiliated with Madhappy. These third-party sites may have different privacy policies, which you should review if you access the sites from this Site. We are not responsible for the content or practices of any websites that are not affiliated with Madhappy.
8. Children’s Privacy
The Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen.
9. Website Analytics with Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
10. Contact Us
If you have any questions or requests relating to this Privacy Policy and our practices with respect to personal information, please contact us at Hello@Madhappy.com. You may also write to use at the following address:
Madhappy, Inc.
2301 E. 7th St.
STE B200
Los Angeles, CA 90023
Attn: Compliance
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